Friday, 11 April 2014

BOGOF is spreading (as far as Florensac)

Buy-one-get-one-free has long been criticised as a UK retail phenomena, or even national disease. There seems to be an established vicious circle with retailers making 2-for-1 offers with consumers seemingly lapping them up. Whether such deals offer value depends on the true price of the "one" of course.

Florensac lies on the flat lands near the southern end of the river Hérault and sports a seemingly successful cave cooperative. Re-branded as Vinipolis a spacious and swish boutique and tasting area has been constructed that also houses an excellent everyday restaurant Le Bistrot d'Alex (€22 three course lunch menu) where their wines are almost given away.

Unmissable en-route to the restaurant was this promotion - essentially the equivalent of 12 bottles of rosé for €25. Having consumed the Rosé d'Eté with lunch my judgement is thumbs up for deal. The wine is a masterpiece of technological wine making and perfect for quaffing without a thought rather than something to analyse/discuss. Just as well as our friend went for both deals so it won't be long before the next glass or two - proving the rosé weather holds.

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