Can labels go too far?

We purchased a couple of bottles on a trip to Paris recently from an excellent caviste we came across, Crus et Decouvertes at 7 rue Paul Bert in the trendy 11th arrondissement. Not Languedoc bottles though, even I try to get out a bit wine wise.

Having selected a couple of red Loire's we asked about Beaujolais and this was the suggestion. Now I perceive creative labels exist to 1) promote and be eye catching plus 2) subtly inform about a wine made outside the rules 3) let you know a young artisan created the contents.



Most would recognise this label is eye catching and the connotations are probably PC given the winemaker turns out to be female.

On point 2) the label is less than helpful. The wine is actually a bona fide Appellation Beaujolais Villages made from 100% [G for] Gamey. The email address reveals the maker as [Vin de ...] France Gonzalvez [more possibilities for the overworked G]

As for the contents, it drank well - supple, fresh with lovely balance and fruit. Around €14.